Head of Marketing - Patient Acquisition (m/f/d)

Permanent employee, Full-time · Berlin HQ

WHO WE ARE:

Patient21 seeks an experienced, passionate, and hands-on leader in patient acquisition to drive further growth of our network (50+ clinics across Germany). In this role, You  will be responsible for creating and implementing both online and offline marketing strategies to reach, acquire and engage our potential patients.

YOUR MISSION:

• Develop and implement comprehensive digital marketing strategies focused on patient acquisition

• Manage paid and organic growth, leveraging expertise in SEO, SEA, paid social and other channels

• Efficiently allocate and manage marketing budget across different channels, applying effective attribution models to assess campaign success.

• Constantly seek opportunities to enhance the effectiveness of marketing initiatives and achieve a higher ROAS

• Plan and oversee the execution of offline marketing strategies by the Offline Marketing Manager, ensuring alignment with the overall marketing and company's objectives and online marketing campaigns

• Analyse and interpret data across all marketing channels, optimising strategies, and performance, and maximising return on investment.

• Develop and provide comprehensive reports on marketing campaigns for key stakeholders, offering insights and improvement recommendations.

• Stay up-to-date on the latest trends in digital marketing, especially within the healthcare industry, and apply these insights to enhance patient acquisition strategies.

YOUR TALENT:

• Bachelor's degree in Marketing, Business, Economy, Math or a related field; and at least 3+ years of experience in a similar role

• Proven track record in developing and implementing effective customer acquisition strategies.

• Strong knowledge of digital marketing tools and techniques.

• Excellent understanding of customer journey optimization and funnel management and strong ability to empathise with our (potential) patients Excellent communication, leadership, and project management skills.

• Highly creative with the ability to think out-of-box.

• Data-driven decision maker with excellent interpersonal communications and problem solving skills.

• Good technical understanding of web based technology 

• German C1+, English C1+

OUR OFFER:

• The opportunity to contribute to a mission with real social impact

• A steep learning curve and broad development opportunities. We support your personal and professional development and offer you a wide range of opportunities to realise your potential

• Flat hierarchies and a team of experienced colleagues where everyone works together as equals

• Being part of a culture that encourages You to bring in your ideas, define challenging goals and work with a high degree of autonomy 

• Flexible working hours and a hybrid of home office and on-site work in the practices

• Attractive remuneration and a colourful mix of various benefits

ABOUT US

We are growing and excited to meet you to join us on our mission. Let's revolutionize health care together!