As Conversion Rate Optimization (CRO) Manager (all genders) you pursue a decentralized testing approach at Eurowings and have the task of promoting and supporting the culture of experimentation within the company. This means that you not only conduct experiments, but also advise and train other teams and departments on how to plan, implement and analyze their own experiments.

What you’ll do

• Drive-forward the CRO strategy/roadmap at Eurowings alongside industry-leaders and technical experts
• Set up, launch, and develop A/B tests in the best interest of Eurowings using CRO tools such as Optimizely, Adobe Target, Dynamic Yield, Kameleoon, VWO etc.

• Manage and coordinate different stakeholders and contributors within the organization (e.g. Product Owner, Channel Owner, Content, SEO, UX, Data & BI, MarTech) along the entire customer journey
• Continuously identify opportunities for improvements of our experimentation platform
• Apply targeting and personalization to push CRO to a next level
• Create ongoing reports related to core Growth/CRO Programm metrics in the context of a decentralized approach
• Pro-actively ensure that the organization has no difficulties in generating unambiguous hypotheses in everyday life and creating first-class concepts from them
• Draw conclusions and gain insights from different reports, KPIs, data, etc.